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5 Great Tools To Find Content - McFall Research International, LLC
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5 Great Tools To Find Content

Today we are going to dive into 5 great tools to find content, that are online resources free to use. You will find great content for your blogs, podcasts, videos, and social media.

When I first started my company and needed content for my podcasts and blogs, I struggled where to find it.

I wanted to provide solutions that were relevant today, were what people talked about, and that were easy to find.

I started my business on a shoestring budget so I wanted to find resources that were free to use.

If you’re putting stuff out people don’t care about and don’t want to see or hear, you’ll lose your audience before you even get started.

You don’t want that, neither do I… so it’s important to get the right content for your audience.

This is important because if you’re not putting out content that your audience wants to hear, they won’t listen.

Other Resources at McFallRI

Finding content is easy of you know where to look, this is the second blog I’ve written on the topic. These are different from the other ones I went over in the blog titled Finding Content for Your Instagram Posts.

Go check it out if you haven’t seen it.

I also did podcasts on the same subject. Head over to The Underground Entrepreneur if you like to listen to shows.

All of my recommendations are free tools that you can find content for your blogs, podcasts, videos, and social media. This is true of these 5 great tools to find content.

With today’s blog, and checking out our past blogs or podcasts, you’ll never run out of places to find content.

I know about a few of these by watching a video put out by a podcaster and businessman, Pay Flynn.

Be sure to check him out on YouTube, Instagram, or on his podcast for awesome insights.

When I started my podcast, he was one of the people I watched a lot on YouTube. I got some ideas on how to start a successful podcast and how to get off on the right foot.

So, let’s talk about five new places that you can find great content to put out on your own platforms. These are free to use and have a lot of great info for you.

Most of these except the last one functions basically as a search engine. They allow you to search for topics that fit into the niche of your home-based or online business.

You may or may not have heard of a couple of them and the others I know you have heard. You may not realize the power of using them to give you the information you seek for your content.

As usual, these are absolutely free to use for you just like others I have told you about.

Answer The Public

The first one I want to tell you about is a great website that’s called Answer the Public at

This is a website that can give you a direct line into your prospect’s thoughts. It collects data from search engines like Google and others.

It takes a look at search phrases that people enter, there are 3 billion on Google each day. The website finds common things people are looking for in those search phrases.

You can search a keyword in your niche on the website. It gives you common questions around this keyword so you know what people are interested in hearing about.

It is designed for people like you and I to find fresh content to blog, podcast, video, or post about. The website knows what people are thinking about right now.

How it works

The way it works is you type in the keyword you are looking for and it searches through its database.

It finds three different areas that are questions, prepositions, and comparisons.

In the questions section it looks at questions related to who, what, where, when, and why along with others.

It’s laid out really cool too, not like a normal website. The information is branched out in a circle so that with each term like who as described above has multiple search phrases that you can look at.

You can also download the data you are looking for onto a csv file if so inclined.

The preposition section looks at words like with, for, and is… finding questions around prepositional questions people are asking.

The comparison section looks at words such as and, like, and versus. These tell you what people are searching for in your keyword and related to other words.

Google is the Outcome

With all the phrases it pulls up on the outer circle, when you click one, it takes you to Google.

This way you can look at the related searches to these phrases and find something good to talk about.

It’s easy to use, go to the website, put in the keyword you want to search for and click enter.

Then it does the rest of the work for you.

Try it out yourself and see what you think about it because its really easy and fun to use.


The second one we are going to talk about is one that everyone is familiar with, this is YouTube.

Most people know YouTube is one of the largest search engines and the second most visited site on the web.

There are 1,300,000,000 YouTube users, and 300 hours of video uploaded every minute.

It has about 30 million visitors per day and 5 billion videos watched in a 24-hour period.

One fun fact about YouTube is that 20% of videos lose the viewer in the first 10 seconds.

So, how does this play into finding content for you?

Well, if you know where and how to look, you can find the best content to use in your blogs, podcasts, videos, and posts.

You can easily find the most trending and popular videos on any topic and see what people are interested in.

YouTube is great about giving everyone real time and updated data even if the videos are not your own.

You can see relevant stats on other’s accounts. Things like how many subscribers, along with how many times a video has been watched and liked or disliked.

You can use this information to your advantage if you know how, let’s take a look at it.

What To Do

Simply logon to YouTube, then go to the search bar. Type in the topic, like something related to your niche and click on search.

Once you search, click on the filter icon at the top on the left and pick the one labeled channel.

You will see the channels, look for a channel that has 100,000 plus subscribers.

Check out their most popular videos, and see how recent they are.

Pick the ones that are more recent and have a lot of likes and comments.

Here you have your content that you can pick from.

As I’ve said in previous blogs, when you are using ideas from other people’s creations, don’t ever go word for word or verbatim with things you read, hear, or watch.

Pick out the idea from the video, and do a little research for facts or other data. Then put your own personal spin and voice on it.

You don’t want to sound like someone else, that’s just tacky.

So, find the recent stuff that people are liking, and make it your own way to have your own content.


The third one you likely have not heard of. This is a great website that was set up specifically to find the content that performs the best.

Just like Answer the Public and YouTube, you can use a free version of this website to get all the data you need. There is a paid version also that adds more features.

The site is called Buzzsumo at and the great thing about this site is its ease of use.

As you pull it up, it immediately lets you get to work with the search bar on the main page.

Type the key phrase that you want to search for, hit the button, and let it do its work.

The website will pull up some great graphs and authentic data when you do searches.

Check Out the Competition

It will also provide you information on influencers and competitors. You have a tool that you can use like I suggested in my blog about finding content on Instagram. Go to check out their profiles and posts to get more information that you can use on your own.

You will find information on trending topics.  Buzzsumo helps you find unanswered questions that you can jump on with some great insight.

This will help you reduce the amount of time you spend researching a topic. It pulls information from many places and puts it right in front of you.

When you get to the info it pulls up, it looks at websites, YouTube, Facebook, and others to rate how much your phrase was used in the content.

This will give you relevant pages, videos, and posts in a list. You can look through the list to see what the content was in the higher rated information.

With that you can do as you have in the previous two. Look at the information, pull out the key data, and write a great post around that data.

You’ll find that it is very easy to use to research topics and it will save you a lot of time.

One point to note is that the limited version is pretty limited but sufficient to get some information.

If you choose to go for the paid version it can be very pricey for someone just starting out.

Go check it out and see what you think.


Another place that everyone is familiar with is Facebook. Many of you don’t know how to search for the content that you are looking for.

Facebook has 2.6 billion monthly active users worldwide, and reaches 60.6% of all Internet users.

It’s a large platform for business, and 80 million small businesses around the world use it to interact with customers.

In American, 7 out of 10 people use Facebook and it is the choice social media for older adults.

Just like YouTube, only bigger, Facebook is a place people hangout and people post what they think.

With that being said, you can tap into the questions that people have very easily. You’ll find content for your blog, podcast, videos, or social media posts.

Use Facebook Groups

One popular thing on Facebook is groups, where people go meet with like-minded people on all different types of interests.

This means you can find content easily in your niche by searching for it in Facebook Groups.

Go to Facebook Groups, the type in the search bar “I need help”, “Help with”, or “Anyone know” followed by something that you do in your business.

For instance, I did a search, used the phrase “Help with business” and saw what came up.

When I type that in, up comes a list of groups that fit within that phrase.

I looked through the groups and found the ones that have many daily posts. Fairly quickly,  I found a group that was “Small Business Owners Networking”

So, going into the group, I scrolled through the posts and found a blog about contribution marketing.

This is something new with the corona virus because people want to help each other during this crisis.

There is a new blog or podcast I can write about.

It’s that easy.

You can jump onto Facebook Groups and do a simple search on something related to your niche. Then go into the group and within minutes find a topic to write about.

Do a little research on it if you need, then put together your blog, podcast, video, or social media post.

Put it in your own words and put your spin on it as I always suggest. This way, you have your own content to throw out there.

Finding content this way is easy to do, and quick to get.

Try it out for yourself.

Ask Your Audience

The final one I want to talk about is one that you should already be doing. If you currently have an audience and group of people that listen to you, then use them. A list might come from social media, email, or on your blog and podcast to help you..

If you want to know what your followers are struggling with, just ask them and they will tell you.

You can do this through email, with a post on social media, by creating a quick survey, or asking in your blog, podcast, or video.

Ask for the information from them and you will get responses.


In summary, if you need to find content for your blogs, podcasts, videos, or social media posts, there are a lot of resources for you to look into and find what you need.

Finding today’s questions will keep your content fresh, up to date, and what people want to hear now.

My suggestion is to find a couple resources like the ones that I talked about today. Check them out in my blog about how to find content for Instagram, and use those.

If you would rather listen, use my podcast at

If you pick too many places to look, you will spend all your time researching and not producing great content.

Don’t spend a lot of time analyzing your found topics too. What I mean by this is to find a topic, do a little research and go with it.

Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.

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